Influencer discovery
Find the creators people already watch in your space.
Search your topic or hashtag and the summary lists the most active authors and the most engaging posts, with who made them.
On TikTok every post comes with its creator's follower count, so `min_followers=` can leave out small accounts and the top authors show their reach. Instagram and YouTube searches do not give follower counts; there, authors are ranked by how many posts they made, and posts by their engagement.
Where the money is
Pay creators for the audience they have, not the one they claim.
Who pays for it: Influencer marketing teams, Agencies, Direct-to-consumer brands.
- Find the creators already talking about it. The top authors for your topic post about it without being paid to, so a paid post reads as theirs, not as an ad.
- Check reach before you pay. Follower counts and the engagement on their recent posts, side by side, before a fee is agreed.
- Drop the discovery subscription. Search the platforms directly, pay per page, and keep the shortlist in your own sheet.
Fees moved to creators who deliver
- Creators paid a month: 8
- Fee per creator: $800
- Fees spent on creators who underdeliver: 25%
- Topics searched: 10
- Pages per search: 5
- Searches a month per topic: 4
- Moved a month: $1,600
- A year: $19,200
- Credits a month: 200 credits
How it works
- Search your topic. A word, a phrase or a hashtag, on the platform your audience uses.
- Keep the bigger accounts on TikTok. `min_followers=10000` drops creators under ten thousand followers.
- Read the top authors. The summary's `top_authors` and `top_posts` show who posts most and what worked, best first with `sort_by=engagement`.
- Top authors and their best posts
- Follower counts on TikTok
- Sort by engagement
- 1 credit per page
TikTok creators with 10,000 followers or more, best first
GET /api/v1/search?platform=tiktok&query=%23evcar&min_followers=10000&sort_by=engagement